IDC defines digital transformation (DX) as a set of practices that leverage new business, technology, and operating models to disrupt rivals and markets in pursuit of business performance and growth. Successful DX relies on converting data into actionable insights, and this reliance on data is contributing to a new era of the data age. IDC forecasts that by 2025 the global “datasphere” will grow to 163 zettabytes (that’s one trillion gigabytes). All this data will unlock unique user experiences and a new world of opportunities. Organizations that embrace data-driven DX are servicing consumers better, solving problems faster and finding new insights, we refer to these as ‘Data Thrivers’.