Data has never been a more powerful tool in transforming businesses and providing them with a critical competitive advantage. But how do platforms keep up with the evergrowing hunger for faster insight from massive amounts of data? Physics isn’t on our side but that doesn’t stop new developments and keep in mind that performance isn’t always the most important commodity. The data center has changed since a 15K RPM SAS drive was the storage of choice for high-performance applications. Connectivity, storage media and dramatically different compute platforms all push the limits of physics as we look to the future of data in the data center while keeping an eye on crucial sustainability targets.